Draping fabrics off the bolts means more opportunities for quitters to touch the dazzling array. "If you love fabric, your instinct is to touch it," Darleen says. Generously spaced tables make it easy for customers to maneuver.
Erinn Kennedy, Darleen Ros, Tori Ros; middle (from left): Susan Sochacki, Pat Liesegang, Dawn Pedersen, Susan Taubel, Renee Miller, Wendy Singleton, Peter Ros; back (from left): Sharron Meyer, Todd Ros, Kelly Callaway, Karen Petry, LeAnn Davis, and Sharyn Stewart. Not pictured: Donna O'Mara and Mary Smaistrla.
Darleen offers a cozy table and chairs near the book display for her customers to peruse the selection and gain inspiration. "Quilters enjoy quilt books in the same way cooks enjoy cookbooks," she says. "They may not use every recipe or pattern, but they get vicarious pleasure and inspiration from reading them."