A couple make big changes to an existing Ontario quilt store and finds success by providing the ultimate customer experience.
Michèle Santerre, one of two owners of The Running Stitch in Kanata, Ontario, loves color, which is reflected in a vast selection of prints. An 8-foot-long wall of fat quarters is a favorite of customers. While they shop, customers lay out fabric samples and patterns on a table in the middle of the room.
Sitting, from left: Jody Taylor, Michèle Santerre (co-owner), and Gabriele Howell; standing: Miriam Palewandrem, Heidi Taylor, Sandra Bernier, Beth Cameron, Wilma MacDonald, Raymond Hébert (co-owner), Fran Marson, Kathy Orvis, Wendy Fraser, and Michéle Gagnè.
Michèle Santerre and Raymond Hébert offer their customers a selection of more than 200 books and fills the walls with quilted samples in support of the store's motto, "where we can inspire you."
Quilters in shop classes get a chance to learn how to use the long-arm quilting machine. The store also offers long-arm machine-quilting services to their customers.
Owner Michèle Santerre designed Urban Cabins for Quilt Sampler® Fall/Winter 2011 magazine.
Using the "sticky buns" motif from Anne Bright, Jody Taylor machine-quilted a spiral connected by stippling across the quilt top.
Bird and botanical prints become abstract art when cut into strips for Log Cabin blocks. "I was a little hesitant to cut these bold prints into narrow strips, but I like how the yellow bird print strips gained even more depth and dimension after I sewed them back together," quilt tester Laura Boehnke says. Her fabrics are from the Love collection by Cedar West for Clothworks .
For more information about The Running Stitch, visit therunningstitch.ca/ .