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MAGAZINES | AMERICAN PATCHWORK & QUILTING

How Fabric Is Designed

Get a behind-the-scenes look at the process of designing a fabric collection with an in-depth look at how Alice Kennedy designed the Berkeley collection for Timeless Treasures Fabrics.
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From start to finish, creating a fabric collection takes at least four months, though some collections can be in development for a year or more. The entire cycle occurs twice a year at a minimum, and often more, as fabric companies prepare for spring and fall markets where they introduce their new collections to shop owners. Design director Alice Kennedy of Timeless Treasures Fabrics shared the process of developing the Berkeley collection with American Patchwork & Quilting.

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