The Running Stitch
A couple make big changes to an existing Ontario quilt store and finds success by providing the ultimate customer experience.
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Michèle Santerre, one of two owners of The Running Stitch in Kanata, Ontario, loves color, which is reflected in a vast selection of prints. An 8-foot-long wall of fat quarters is a favorite of customers. While they shop, customers lay out fabric samples and patterns on a table in the middle of the room.