We know how busy quilt shop owners are! Now only are you the sales people, but you also handle accounting, marketing, paper work, and more! Social media (especially with how fast it changes), may be the last thing on your mind! But social media is an important part of connecting with your customers, showing off your products, and scoring more sales. Join us each month as we give you tips and tricks for making social media work for your store!
This week, we’ll show you how to start a Facebook for your store and what information you need to have.
To create a Facebook page, go to www.facebook.com/pages/create. Choose “local business or place.” A drop-down menu will appear.
Choose the category your shop fits under. We suggest “local business” or “shopping/retail.” This will help bring you up in a Facebook search. Type in your store name, your store address, and store photo number.
After pushing “get started,” Facebook will ask a series of questions to help set up your page. Be as specific as you can when picking a category and writing your shop description. For example, think of why people want to visit your shop. What types of fabric do you carry? Are you a sewing machine dealer? etc. Add your website if you have one. Choose your Facebook web address (usually the name of your business).
Next, choose your profile picture. This will be the main image that will show up in search and next to comments you leave with your store. Choose a pretty picture of the outside or the inside of your shop. Use your profile picture to give customers a quick look at your store and show them why they want to visit! You can change your profile picture at any time.
Once your page is created, you want to add as much information about your shop as you can. Not only will this be helpful to your customers, but it will also cut down on customer service calls and questions. On the top of your page, you will have an “edit page” button. Under this drop-down menu, you can update your page info, edit your settings, add other administrators to your page, schedule Facebook posts, ban users, and have an option of commenting on Facebook as your shop page. We’ll explain each of these in detail now:
Update page info. Here, you can add your e-mail address, hours of operation, parking information, public transport information. If you click the “edit” button next to your address, you can even add a Google map on your Facebook page so customers can locate you more easily.
Settings. Here, you can control the notifications your receive, your privacy settings, and other page restrictions.
Admin roles. Here, you can add other people you want to help manage your Facebook page. This can include shop employees and other managers. Once added, they can post, comment, and edit as your page.
Activity log. This page allows you to view all past content you posted and edit any posts you have scheduled.
Banned users. If you find your page constantly getting spammed by a certain someone or if someone is posting inappropriate content on your page, you can add them to the banned list.
Use Facebook as… When you click this, you will start using Facebook as your page. You will only be able to see posts from the pages your page follows; and when you comment, you will be liking and commenting as your page.
Make sure to add a cover photo (this is the photo behind your profile picture). It can be a photo of fabrics, of your staff, of quilts hanging in your store, etc. Just remember, that it’s a wide picture and will crop off the top and bottom of what you upload.
Once you have all info updated, click on your “build audience” button on the top of the page. You can invite people to like your page by e-mail (this is handy if you collect e-mails in your store), by asking your personal Facebook friends to like the page, and by sharing the page on your own Facebook page.
Please ask any questions in the comments below! In the following months, we’ll be discussing how to share content on your page, what to post and where to find it, and how to build your audience. We’ll also touch on Twitter, Pinterest, Instagram, and Google+.
Each month, learn a fun trick or tip to make your quilting easier and more polished! This month, learn how to join rickrack ends when you’re using them in a quilt!
When adding rickrack to the pieced block, the goal is to make the scallop pattern of the rickrack appear continuous so the join is nearly invisible.
To achieve this look, ease in the loose rickrack tails at the beginning and end of stitching so they finish with perfectly overlapping scallops. Fold one rickrack tail back on itself in the middle of a outer-facing scallop.
Pull excess rickrack into seam allowance and pin.
Repeat with remaining rickrack tail. Stitch rickrack in place, then trim excess.
Coasters are so simple and fun to make! You can ues scraps of your favorite fabric to coordinate with your decor or add color to an office! Plus, they make perfect gifts for all coffee and tea lovers! This project is courtesy of our sewing blog, howtosew.com. Visit daily for new sewing projects and easy home decor.
Fabrics: Mixed Bag collection by Studio M for Moda Fabrics
Materials for One Coaster:
- 2—41/2″ squares
Finished coaster: 4″ square
1. Layer the squares with right sides together. Pin in place.
2. Sew around the squares using a 1/4″ seam allowance. Leave a 3″ opening on one side for turning.
3. Clip the corners. Make sure not to clip the stitches.
4. Turn coaster right side out. Push the corners of the coaster out using a eraser end of a pencil. Press flat.
5. Fold the opening inside the coaster 1/4″. Pin in place.
6. Using a 1/4″ seam allowance, sew the open edges together and continue around the other three sides.
All you need is two fat quarters to make this simple stocking! Sew one for every member of your family and fill them with fun surprises! This project is courtesy of our sewing blog, howtosew.com. Visit daily for new sewing projects and lots of holiday decorations and gift ideas!
- 2 fat quarters (or two 18×22″ pieces of fabric) for stocking and stocking lining
- Stocking pattern (find PDF here)
- Scrap of lining fabric for hanger
Finished stocking: approximately 7×16″
Assemble the Stocking:
1. Fold lining fat quarter in half lengthwise with right sides on the outside. Pin the stocking pattern to the stacked fabric.
2. Cut out around the pattern. You will have two stocking lining shapes facing opposite directions.
3. Repeat steps 1-2 with the stocking fat quarter.
4. Layer one stocking and one stocking lining on top of each other with right sides together.
5. Pin the top of the layered stockings together. Sew the top of the stockings using a 1/4″ seam allowance. Press seams open.
6. Repeat steps 4-5 with the other two stocking shapes.
7. Layer the two pairs of stocking sets on top of each other with right sidestogether. Make sure the two stocking linings are laying on top of each other. Pin together.
8. Sew around the stocking shape using a 1/4″ seam allowance. Leave a 4″ opening on the lining side.
9. Clip notches on the toe curve to prevent bulk.
10. Turn the stocking right side out through the 4″ opening in the lining. Sew the 4″ opening closed using matching thread.
11. Push the lining into the stocking; smooth out.
12. Cut your saved scrap of lining fabric to 1-1/2×3″. Fold the rectangle in half lengthwise with right sides on the outside and sew the long side. We used white thread so you can see, but you should use a matching thread.
13. Fold the rectangle in half again to form a small loop. Position the loop approximately 2-1/2″ from the top on the inside of the stocking on the heel side. Sew the loop in place.
Note: You will have a small stich line on the back of your stocking. If you use a matching thread, it won’t be too noticeable.
15. Fold the top over and press in place with an iron to give it a crisp finish. The hanging loop will stick out the top.
Each month, learn a fun trick or tip to make your quilting easier and more polished!
We love the look of Flying Geese, but sometimes we don’t like making them. You can sew Flying Geese units using two methods. Find the one that’s easiest for you, then get quilting!
Method 1: Specialty Ruler
1. For one Flying Geese unit, gather the two squares and one rectangle as stated in your pattern.
2. Align one square with one end of the rectangle.
3. Place the ruler on layered fabrics with one 45° line along the top edge of rectangle and the other 45° line along the perpendicular edge of square. The corner of the square will fit neatly into the notch that is created where 45° lines cross (Photo 1). The black dotted line on the ruler, which is the seam line, will run diagonally from corner to corner on background square.
4. Trim off the corner (Photo 1). Sew layered pieces together, 1⁄4″ from cut edge.
5. Press open attached triangle, pressing seam toward triangle (Photo 2).
6. Add a second square at opposite end of rectangle. Fit corner of square into the ruler notch, making sure the dotted line runs from corner to corner. Trim off corner (Photo 3). Sew as before to make a Flying Geese unit (Photo 4).
Method 2: Mark Pieces
1. Use a pencil to mark a diagonal line on wrong side of each square. (To prevent fabric from stretching as you draw lines, place 220-grit sandpaper under each square.)
2. Align a marked square with one end of a rectangle (Diagram 1; note direction of drawn line). Sew on drawn line, then trim excess, leaving a 1/4″ seam allowance. Press open attached triangle, pressing seam toward triangle.
3. In same manner, add a second marked square to opposite end of rectangle (Diagram 1; again note direction of drawn line). Stitch, trim, and press as before to make a Flying Geese unit.