We know how busy quilt shop owners are! Now only are you the sales people, but you also handle accounting, marketing, paper work, and more! Social media (especially with how fast it changes), may be the last thing on your mind! But social media is an important part of connecting with your customers, showing off your products, and scoring more sales. Join us each month as we give you tips and tricks for making social media work for your store!
This week, we’ll show you how to start a Facebook for your store and what information you need to have.
To create a Facebook page, go to www.facebook.com/pages/create. Choose “local business or place.” A drop-down menu will appear.
Choose the category your shop fits under. We suggest “local business” or “shopping/retail.” This will help bring you up in a Facebook search. Type in your store name, your store address, and store photo number.
After pushing “get started,” Facebook will ask a series of questions to help set up your page. Be as specific as you can when picking a category and writing your shop description. For example, think of why people want to visit your shop. What types of fabric do you carry? Are you a sewing machine dealer? etc. Add your website if you have one. Choose your Facebook web address (usually the name of your business).
Next, choose your profile picture. This will be the main image that will show up in search and next to comments you leave with your store. Choose a pretty picture of the outside or the inside of your shop. Use your profile picture to give customers a quick look at your store and show them why they want to visit! You can change your profile picture at any time.
Once your page is created, you want to add as much information about your shop as you can. Not only will this be helpful to your customers, but it will also cut down on customer service calls and questions. On the top of your page, you will have an “edit page” button. Under this drop-down menu, you can update your page info, edit your settings, add other administrators to your page, schedule Facebook posts, ban users, and have an option of commenting on Facebook as your shop page. We’ll explain each of these in detail now:
Update page info. Here, you can add your e-mail address, hours of operation, parking information, public transport information. If you click the “edit” button next to your address, you can even add a Google map on your Facebook page so customers can locate you more easily.
Settings. Here, you can control the notifications your receive, your privacy settings, and other page restrictions.
Admin roles. Here, you can add other people you want to help manage your Facebook page. This can include shop employees and other managers. Once added, they can post, comment, and edit as your page.
Activity log. This page allows you to view all past content you posted and edit any posts you have scheduled.
Banned users. If you find your page constantly getting spammed by a certain someone or if someone is posting inappropriate content on your page, you can add them to the banned list.
Use Facebook as… When you click this, you will start using Facebook as your page. You will only be able to see posts from the pages your page follows; and when you comment, you will be liking and commenting as your page.
Make sure to add a cover photo (this is the photo behind your profile picture). It can be a photo of fabrics, of your staff, of quilts hanging in your store, etc. Just remember, that it’s a wide picture and will crop off the top and bottom of what you upload.
Once you have all info updated, click on your “build audience” button on the top of the page. You can invite people to like your page by e-mail (this is handy if you collect e-mails in your store), by asking your personal Facebook friends to like the page, and by sharing the page on your own Facebook page.
Please ask any questions in the comments below! In the following months, we’ll be discussing how to share content on your page, what to post and where to find it, and how to build your audience. We’ll also touch on Twitter, Pinterest, Instagram, and Google+.
So I broke our few rules right from the get-go when I realized how hard it was to limit myself to only 20 fat quarters. I LOVE scrappy quilts, so this was probably the toughest part of the first round of the Round Robin. People who know my quilting style (and the colors I love to wear as well) will be completely unsurprised to read that I picked a brown, teal/turquoise, and green palette for my Round Robin. It’s my go-to color combo (even though I actually have nothing in my home that matches this!). For the design, I was inspired by a fabric that’s a cross between a stripe and curly parentheses.
I knew I wanted to make something that looked like this, and I thought the easiest way would be to do a bargello-style quilt. (I’m always in love with Mabeth Oxenreider’s bargello quilts, so she inspired this quilt, too!) See a slideshow of Mabeth’s bargello quilts here.
I sewed together 1-1/2″-wide strips to make a strip set…
…then chopped it into a few different widths of segments. I played around with the placement and width of the segments.
But eventually I came back to an arrangement that would most mimic the inspiration fabric.
I made the piece too wide and I didn’t want to lose any of my fabrics, so I broke another rule, this one about having a 12″-square quilt center. I reasoned that the width could be greater than 12″ if the height was less than 12″ (turns out other Round Robin participants had this same thinking!).
Finally, I packed my too-many fat quarters and my too-wide quilt center in a super-fancy shoe box and gave it to Nancy (three days past the due date). I’m SUCH a rule-follower!
Each month, learn a fun trick or tip to make your quilting easier and more polished! This month, learn how to join rickrack ends when you’re using them in a quilt!
When adding rickrack to the pieced block, the goal is to make the scallop pattern of the rickrack appear continuous so the join is nearly invisible.
To achieve this look, ease in the loose rickrack tails at the beginning and end of stitching so they finish with perfectly overlapping scallops. Fold one rickrack tail back on itself in the middle of a outer-facing scallop.
Pull excess rickrack into seam allowance and pin.
Repeat with remaining rickrack tail. Stitch rickrack in place, then trim excess.
Coasters are so simple and fun to make! You can ues scraps of your favorite fabric to coordinate with your decor or add color to an office! Plus, they make perfect gifts for all coffee and tea lovers! This project is courtesy of our sewing blog, howtosew.com. Visit daily for new sewing projects and easy home decor.
Fabrics: Mixed Bag collection by Studio M for Moda Fabrics
Materials for One Coaster:
- 2—41/2″ squares
Finished coaster: 4″ square
1. Layer the squares with right sides together. Pin in place.
2. Sew around the squares using a 1/4″ seam allowance. Leave a 3″ opening on one side for turning.
3. Clip the corners. Make sure not to clip the stitches.
4. Turn coaster right side out. Push the corners of the coaster out using a eraser end of a pencil. Press flat.
5. Fold the opening inside the coaster 1/4″. Pin in place.
6. Using a 1/4″ seam allowance, sew the open edges together and continue around the other three sides.
Happy New Year! January 1 is one of my favorite days of the year. There’s just something I love about taking time to reflect on the past year and make resolutions for a better one ahead. It’s a cleansing process and something I find completely motivating. One of my resolutions in 2014 is to make more time to be creative. This past year got so busy that I definitely picked catching up with a favorite TV show or taking a quick nap over sewing. This year, I want to carve out time in my schedule to be creative–whether that means quilting, designing, choosing fabrics, or even browsing through books and magazines to get my thoughts flowing. I don’t want to let another year go by without taking time to create something for myself.
This morning I woke up and made my 2014 quilting to-do list. I wrote down a list of projects I wanted to complete (let me say that again: complete) this year. Some have been on my list for awhile, some just sound fun, and some are uncompleted quilts that I just want off my design wall. I’m going to hang my list where I can see it every day as extra motivation to stay productive and make time for the creative process.
On my to-do list this year:
- Tula Pink‘s City Sampler (I’ve made a few blocks in 2013. See them here.)
- American Patchwork & Quilting Quilt Along (Read more about it here.)
- Pat Sloan‘s Globetrotting Block of the Month with Free Quilt Patterns (Get details here.)
- Finish my Project 48 (See our staff’s Project 48 rules here.)
- Quilts and More Welcome Home wall hanging series (to come in Quilts and More Spring, out on newsstands 2/4/14)
Want to make your own quilting to-do list? Here are some tips:
1. Don’t make it too big. My list is only 5 quilts long. That way, I won’t get overwhelmed or feel under pressure to sew every day. It also allows me some time to be thinking about the projects, to take time to choose the perfect fabric, and to enjoy the experience. I don’t want my list to feel like work. And I want to be able to complete everything by the end of the year.
2. Choose a variety of projects. My list includes a Block of the Month, a quilt along, a City Sampler, a series of applique wall hangings, and finishing an old quilt. I don’t want to get bored while working on my projects. Making sure my list includes a variety of different size quilts that cover a variety of techniques will keep me interested in what I’m doing and allow me to work on more than one project at a time.
3. Get social. I love connecting with quilting blogs and social media sites. I purposely chose a quilt along and a Block of the Month for the social components. I can see the process of other bloggers and quilters and post my own progress to keep me accountable and on track.
Happy quilting in 2014! Share your own quilting to-do list in the comments and make sure to check back to see my progress.