We know how busy quilt shop owners are! Now only are you the sales people, but you also handle accounting, marketing, paper work, and more! Social media (especially with how fast it changes), may be the last thing on your mind! But social media is an important part of connecting with your customers, showing off your products, and scoring more sales. Join us each month as we give you tips and tricks for making social media work for your store!
This week, we’ll show you how to start a Facebook for your store and what information you need to have.
To create a Facebook page, go to www.facebook.com/pages/create. Choose “local business or place.” A drop-down menu will appear.
Choose the category your shop fits under. We suggest “local business” or “shopping/retail.” This will help bring you up in a Facebook search. Type in your store name, your store address, and store photo number.
After pushing “get started,” Facebook will ask a series of questions to help set up your page. Be as specific as you can when picking a category and writing your shop description. For example, think of why people want to visit your shop. What types of fabric do you carry? Are you a sewing machine dealer? etc. Add your website if you have one. Choose your Facebook web address (usually the name of your business).
Next, choose your profile picture. This will be the main image that will show up in search and next to comments you leave with your store. Choose a pretty picture of the outside or the inside of your shop. Use your profile picture to give customers a quick look at your store and show them why they want to visit! You can change your profile picture at any time.
Once your page is created, you want to add as much information about your shop as you can. Not only will this be helpful to your customers, but it will also cut down on customer service calls and questions. On the top of your page, you will have an “edit page” button. Under this drop-down menu, you can update your page info, edit your settings, add other administrators to your page, schedule Facebook posts, ban users, and have an option of commenting on Facebook as your shop page. We’ll explain each of these in detail now:
Update page info. Here, you can add your e-mail address, hours of operation, parking information, public transport information. If you click the “edit” button next to your address, you can even add a Google map on your Facebook page so customers can locate you more easily.
Settings. Here, you can control the notifications your receive, your privacy settings, and other page restrictions.
Admin roles. Here, you can add other people you want to help manage your Facebook page. This can include shop employees and other managers. Once added, they can post, comment, and edit as your page.
Activity log. This page allows you to view all past content you posted and edit any posts you have scheduled.
Banned users. If you find your page constantly getting spammed by a certain someone or if someone is posting inappropriate content on your page, you can add them to the banned list.
Use Facebook as… When you click this, you will start using Facebook as your page. You will only be able to see posts from the pages your page follows; and when you comment, you will be liking and commenting as your page.
Make sure to add a cover photo (this is the photo behind your profile picture). It can be a photo of fabrics, of your staff, of quilts hanging in your store, etc. Just remember, that it’s a wide picture and will crop off the top and bottom of what you upload.
Once you have all info updated, click on your “build audience” button on the top of the page. You can invite people to like your page by e-mail (this is handy if you collect e-mails in your store), by asking your personal Facebook friends to like the page, and by sharing the page on your own Facebook page.
Please ask any questions in the comments below! In the following months, we’ll be discussing how to share content on your page, what to post and where to find it, and how to build your audience. We’ll also touch on Twitter, Pinterest, Instagram, and Google+.